The Joe Nuxhall Foundation is a non-profit organization that focuses heavily on servicing children with special needs. They do this through a multitude of avenues such as the Miracle League Fields, A scholarship fund, and a golf outing fundraiser. A large area of their focus in the past had been to create and build upon the Miracle League Fields, which are state of the art baseball facilities built specifically to serve children, adults and veterans with special needs.
With all of that in mind, their next great project is the Hope Center. They aim to take everything that works for the Miracle League Fields and bring it into a large multipurpose sports center, again aimed specifically at serviced special needs athletes. Along with that, the building will be used as the new headquarters for the Joe Nuxhall Foundation. All of this being on the same campus.
Our task was to create a capital campaign that would help raise the needed $7 Million to bring the Hope Center to life. With that in mind, a large portion of our plan included bring the Joe Nuxhall Foundation out of its comfort zone, which is Baseball. We needed to create different planned stages of donation, which ranged from large scale naming rights, all the way to grocery store and coffee shop round-up programs. With those stages in mind, we also needed collateral to help drive donations from the target audiences.
We also wanted to expand and modernize their brand to help bring in more potential donors. The current designs were missing opportunities to create unity and consistentcy within the brand. If that could be done, they could become more recognizable to more people across the area. Another issue was that much of what made Joe Nuxhall a household name in Cincinnati was his tie to Baseball, and the Reds. Our goal for the brand was to keep those roots firmly planted in baseball, but to also branch out to all the other avenues in which the Hope Center will bring. With this I created a simple brand guidelines book to help the foundation continue to create well made designs for the Miracle League Fields as well as whichever new territory they would find themselves in. Below you can see a few of the design solutions we were able to create with both of our goals.